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Create your channel

Start by creating a new channel in the Partner Portal.
Click Create channel and fill in the information for the umbrella brand.

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Umbrella brand name

The umbrella brand represents the branding of a channel, while localized versions may have different names or flavors. This name is used for internal organization only.
  • Typically an English or internal-facing name
  • Can also match the public channel name
Use this to group and manage related channel feeds more efficiently.

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Add localized feeds

Localized feeds represent variations of your channel for different markets.
Each feed can differ based on:
  • Scheduling
  • Audio or subtitle languages
  • Programming or content rights
  • EPG differences
Even if the video feed from the technical provider is the same, differences in metadata (e.g. subtitles or EPG) require a separate localized feed here in Partner Portal. If your channel is identical across all markets, you only need to create one localized feed.

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Channel name (customer-facing)

The channel name is what viewers will see. Make sure this reflects the correct punctuation and capitalization according to your branding for each localized feed. This should not be an internal feed name

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Duplicate feed information

If multiple localized feeds share similar details, you can duplicate an existing feed to save time.
  • Copy all fields from an existing feed
  • Adjust only the differences (e.g. language, markets)

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Apply assets across feeds

Artwork is often shared across feeds. You can apply the same assets to one or multiple feeds.
  • Apply images to all feeds
  • Modify individual feeds later if needed