Feed Delivery & Onboarding
The speed of integration depends on the feed structure provided:- Fast-Track Integration: Partners who deliver metadata using the TitanOS Standard Schema (following our example JSONs) can bypass custom mapping phases, leading to a significantly faster “Go-Live” date.
- Custom Integration: If a partner provides a proprietary feed format, our engineering team will perform a custom mapping. Please note that this process requires additional development and testing time.
Technical Integration and Data Processing
1
Feed submission
Submit your feed through Partner Portal following the steps provided at the Submit Metadata Feeds page.Before submitting it, make sure you are following the requirements explained at the Feed Delivery & Access Methods page.
2
Review process
This is step is with our team to review your feed to ensure everything is fine to proceed with the feed imported. Once it’s approved, the submission status changes to in progress until it’s integrated.Note: If something is missing or we find something that blocks us to continue, the status will be changed to revision needed with the information for you to take the required actions. More details are provided at the Submit Metadata Feeds page.
3
Import
The feed is imported using the partner’s provided endpoint.
4
Normalization & Mapping
Data is translated from the source format into the internal Titan OS Schema. This ensures all content, regardless of the source, speaks the same technical language within our ecosystem.
5
Deduplication & Aggregation
To provide a clean user experience, we ensure each unique title appears only once. We identify duplicate content using two methods:
- ID Matching: Direct matching via industry-standard IDs (IMDB or TMDB).
- Probability Scoring: If IDs are missing, our algorithm calculates a “match score” based on Title, Release Year, Runtime, Cast, and Synopsis.
6
Image Processing
TitanOS downloads all provided artwork URLs. Images are processed, optimized for TV performance, and cached on our CDN to ensure instant loading for the end-user.
7
Metadata Enhancement
We partner with TMDB to enrich your feed. This stage for example identifies similar content, and flags trending titles specific to each local market and language.
8
Recommendation Logic
Content is organized into rows based on one of two logic paths:
- Partner-Managed: The partner retains full control over the recommendation logic via their own feed.
- TitanOS-Optimized: Our proprietary algorithm automatically generates rows based on user engagement and platform trends.
9
Publication
You will receive an email when a feed has been successfully integrated and published, and the feed status in the Partner Portal will be changed to live.

Metadata flow
Update Frequency
- VOD Content: Processed every 24 hours during nighttime (CET) to minimize impact on system performance.
- Sports & Live Events: Processed every 30 minutes to ensure real-time accuracy for schedules and scores.